The HigherDOSE founders make a case for the infrared sauna’s recovery powers
Berlingeri was a business development specialist at a health and wellness startup, sitting in a boardroom for hours a day trying to create the next detoxing, anti-aging, weight loss elixir. In the process she met “the most amazing specialists and doctors and naturopaths and nutritionists in the space.” One of them told her about saunas using infrared (on the electromagnetic spectrum, it’s the one between visible light and radio waves) light. The idea is that the light heats your body from the inside out (whereas traditional saunas warm the air around you, heating you from the outside in). And the purported benefits abound.
After trying an infrared sauna for herself, Berlingeri “immediately fell in love with it.” She remembers: “My skin was glowing and I slept like a baby that night.” But when she started researching the topic, she was shocked to find that this special type of sauna was inaccessible and flying under the collective wellness radar.
She knew she had to start a company of her own to change that. Which is why she crashed the gum/toothpaste meeting for a chance to meet Kaps, who was working in corporate finance at the time. Berlingeri told Kaps about infrared saunas and they started HigherDOSE the very next day. “We became fast friends, fast partners, and we were together every day since,” says Kaps.
Currently, HigherDOSE saunas has a location in Equinox East 74th Street in New York City. Now, the duo is ramping up their partnership with Equinox, launching new saunas in additional clubs. Furthermore talked to them about how HigherDOSE can benefit your fitness routine, their best entrepreneurial secret, and why all the “new” wellness trends are actually pretty ancient.