When you access and use the Digital Properties, we may directly or indirectly collect information that identifies or relates to you, which includes, without limitation:
Contact and Demographic Information: Information on how to contact you, including your e-mail address, but from time to time you may also provide to us your name, mailing address, zip code, mobile or other phone number and certain demographic information such as date of birth, age and gender.
We most commonly collect your contact and demographic information directly from you, when you chose to provide it with us – for example, by signing up for a mailing list or emailing our Editors with question – or when you chose to interact with our Digital Properties – for example, by completing a survey. We may also collect your contact and demographic information from third parties, including without limitation our sweepstakes and advertising partners, social media networks, our service providers and publicly available records.
Digital Account Registration: If you are a member and establish an account on the Digital Properties we will collect your username, password, and membership number, as well as any other information you provide in connection with your Digital Properties account and account preferences, such as a profile picture and your preferred club locations. If you have established a Digital Properties account, you may log in to it in order to review and update your information and preferences.
Comment Information: Information you choose to provide when using features of the Digital Properties which allow you to comment on content or otherwise submit commentary, feedback, recommendations, ratings or other items through the Digital Properties (collectively, “Comment Features”). Please use caution when posting through Comment Features, as all information posted to these portions of our Digital Properties, including any user ID or profile picture associated with your comment, is public information and may be read, collected and used by other Digital Property users.
Social Media and Third Party Apps: If you link your social media profiles and accounts to the Digital Properties, or otherwise interact with the Digital Properties through social media networks (e.g., by sharing content through your social media account), information may be made available to, and collected by, the Digital Properties and Furthermore through those social media profiles and accounts.
We use the personal information collected through our Digital Properties to provide you with the content, services and offerings you request, to deliver a more relevant and curated experience with the Digital Properties and relationship with Furthermore, and to satisfy our other business purposes and needs. This may include, without limitation, using that information in connection with:
Transaction Fulfillment: Providing you with the offerings, content, services, or information you have requested, and responding to your inquiries, requests and comments. This may include, without limitation, sending you the Furthermore content to which you subscribed, entering you in a sweepstakes and responding to your inquiries.
Promotional Purposes: Providing you with special offers, promotions and information about Furthermore and offerings to you, primarily via email. We may also send you newsletters, information and promotions regarding our affiliates and their services, products and offerings, including without limitation regarding EQUINOX-branded affiliates. The promotion materials we may send you may also give you information and offers regarding third parties who are our business and promotional partners; these may include, without limitation, other businesses that help us co-host a sweepstakes, or businesses for whom we have developed an advertising campaign.
If you wish to stop receive Furthermore mailings to which you subscribed, or otherwise do not wish to receive promotional emails from Furthermore, you can opt out of future mailings by clicking on the unsubscribe link located on the bottom of the relevant promotional email. Although we strive to update our email list as frequently as possible, you might receive another promotional email before we are able to remove you from our lists.
Personalized Experience: Delivering a more relevant and curated experience to Furthermore subscribers and visitors of the Digital Properties, including without limitation by recommending content and/or advertisements we think these individuals may enjoy. As part of our efforts to provide our audience with a more personalized experience, we may combine the personal information we have collected through the Digital Properties with other information that we have received from other sources and third parties. If you are an Equinox member, this may include information collected by Equinox Holdings, Inc. in the course of your membership and relationship with Equinox, including, without limitation, information regarding check-ins, class or session bookings, and other information you chose to provide when completing assessments and questionnaires regarding physical health, nutrition and fitness goals.
Business Purposes and Research: We use personal data for our legitimate business purposes, including: to operate, evaluate and improve our business and services; develop new businesses, services and solutions; perform market research; advertise and market our business, services and solutions; determine the effective ness of our advertising and marketing; analyze our businesses, services, solutions and Digital Properties; and improve our security administer the Digital Properties. This may include aggregating information regarding you across our entire user base or part of our user base.
We may also use your personal data to protect us against and prevent fraud, claims, and other liabilities and to comply with or enforce applicable legal requirements, industry standards, and our policies and terms. We use personal data for these purposes when it is necessary to protect, exercise or defend our legal rights, or when we are required to do so by a law that applies to us.
We do not use personal data to make decisions based solely on automatic processing in any way that would produce legal effects concerning you or otherwise similarly significantly affect you.
If we plan to use the Personal Data that you provide to use for other purposes, we will provide an additional privacy notice to you to describe the purposes for which we will use the Personal Data and, as may be required by applicable law, our legal basis for doing so.
Affiliates: We may share your personal information with Furthermore’s affiliates, including Equinox Holdings, Inc., as part of our and our affiliates’ efforts to provide a more personalized experience. These affiliates may combine the personal information we have shared with other personal information they have collected regarding you. If you are an Equinox member, this may include receiving and using information about your Furthermore subscriptions and preferences in an effort to improve and customize your experience by Equinox, such as by recommending classes or services.
Agents and Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include, without limitation, creating and maintaining our Digital Properties, sending e-mails, managing and updating subscriber lists, analyzing data, providing marketing assistance. These service providers may have access to your personal information in order to perform their functions, but are not permitted to use it for other purposes.
Sweepstakes and Promotional Partners: When you enter or participate in a sweepstakes, contest or other special offer or campaign sponsored by Furthermore, the information you provide may be disclosed to Furthermore’s promotional partners for such sweepstakes, contest, offer or campaign. If this will happen, we will notify you of this sharing at the time of entry. If you do not want any personal information shared, you should not participate in the sweepstakes, contest, offer or campaign. Please understand that promotional partners will use your information used under their privacy policies; we encourage you to read the privacy polices of these promotional partners, as their practices may differ from ours. TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE ARE NOT RESPONSIBLE FOR THE PRIVACY PRACTICES OR THE COLLECTION OR USE OF YOUR INFORMATION FROM ANY SUCH THIRD PARTY PROMOTIONAL PARTNERS.
Social Media and Third Party Apps: We may share information with social networks when you interact with the Digital Properties (e.g., a clicking a Facebook “like” button) or connect your social media accounts to the Digital Properties. If you elect to connect Third Party Apps to the Digital Properties, your information may also be shared with these third parties. Please see below for more information on this, as we do not control these third parties or their privacy practices.
Corporate Transactions: In the event of a reorganization, merger or sale of Furthermore or any of its affiliates, we may transfer any and all personal information we have collected to the relevant third party.
Aggregated Information: We may also share aggregated statistical data with partners that includes your demographic or other information but does not identify you. We reserve the right to provide any and all such aggregated and de-identified data to third parties.
Strictly Necessary: These cookies are necessary for the Digital Properties to operate properly and facilitate your use of its features. Without these cookies, certain services cannot be provided. These cookies help us understand information, such as your session ID and other server authentication information. This category of cookies should not be disabled. If you use your browser settings to block them, we cannot guarantee your security or predict how the Digital Properties will perform during your visit. Examples of our strictly necessary cookies include:
EqAuth.v1: We set this cookie to allow us to authenticate users on our websites.
Performance and Analytics: These cookies collect information about how you interact with the Digital Properties, such as what pages you visit and if any errors have occurred. Information is used to improve how the Digital Properties function. These cookies don’t collect information that identifies you, but generate statistical data about your use of our Digital Properties. Examples of our analytics cookies include:
AMCV_###@AdobeOrg: We set this cookie to allow our Adobe Analytics software to identify a unique website visitor.
s_cc: We set this cookie to allow our Adobe Analytics software to determine if a website visitor has enabled cookies.
_ga: We set this cookie to allow Google Analytics to understand how our visitors engage with Furthermore and report website usage statistics.
Targeting and Advertising: These help customize the content and information you receive on the site and to help deliver ads that we believe are relevant to your interests. Advertising cookies may be placed on the Digital Properties by a third party with our consent, which then enables us to determine whether or not to show you an Equinox ad when you are browsing other sites. Third-party cookies we have allowed to be placed on the Digital Properties for advertising purposes are listed below. Please visit the relevant third party’s site for more information on these cookies and how you can opt out of them.
DoubleClick: The IDE cookie set on our website to help identify a Google user as someone who visited our website so that we can determine whether or not to show that user an Equinox ad via Google’s DoubleClick ad services, and to improve reporting on campaign performance. Click here for more information on Google DoubleClick’s cookies.
Facebook: The fr and other Facebook cookies are set on our website to help identify a Facebook user as someone who visited our website so that we can determine whether or not to show that user an Equinox ad on Facebook. Click here for more information.
Keywee: The kwa cookie is set for measuring content performance and optimizing content marketing campaigns using Keywee’s tracking pixel. Click here for more information.
Your Choices: In addition to visiting the third-party sites above, you can manage cookies through your web browser. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. You can find out how to do this for your particular browser by clicking "help" on your browser’s menu or by visiting www.allaboutcookies.org. Please note, however, that if you disable cookies you may not be able to take full advantage of all features and functionalities of the Digital Properties. The following external links will explain how to manage cookies for the most common browsers:
The Digital Properties are intended for use by adults, and you must be at least 18 years of age to provide personally identifying information to us. The Digital Properties are not intended for children under the age of 13, and we do not knowingly collect or store any personal information from children under the age of 13.
While the Digital Properties may contain links to other sites, products or services, please note that when you click on one of these links, you are 'clicking' away from the Digital Properties and accessing a third party’s website, app or other digital property. Please understand that these third parties may collect information about you which will be used under their privacy policies. We encourage you to read the privacy polices of these third parties, as their practices may differ from ours. TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE ARE NOT RESPONSIBLE FOR THE PRIVACY PRACTICES OR THE COLLECTION OR USE OF YOUR INFORMATION FROM ANY SUCH THIRD PARTIES.