Four years ago, we started a blog for Equinox called Q. We had a vision to create authoritative content grounded in true science, presented in surprising and elevated ways. We gave you permission to skip breakfast. We showed you the moves you should be doing (but probably aren't). We created one of the most viral yoga videos ever made—yes, you know the one. And thanks to our loyal readers, Q grew bigger than we had ever imagined, and now we are taking that vision further.
This newly-designed site is the first of many content franchises we will launch under the Furthermore name—a name we chose for two reasons. First, we needed a name that denotes a true departure or pivot point on the current conversation. Second, we wanted a name that shares the core ethos of the Equinox brand. Divided, we have the words “further” and “more,” which speak to our members’ and readers’ insatiable appetite for the high-performance life.
Along with our new name and fresh design, on these pages you’ll find curated content sections from our editors, and a much more searchable, organized structure. (But fear not, we'll still be making those awe-inspiring videos.) We hope you enjoy. Get ready to #GoFurtherWantMore.