The rise of concierge grooming

Beauty's next big thing: At-home services that put the finishing touches on your hard work.

With the proliferation of high-performance concierge services—at-home sessions with fitness and medical pros, nutritionally-sound meal deliveries—it follows suit that pampering a healthy body would be the next in-demand category. Thanks to a slew of new, on-demand grooming and beauty apps catering to upscale clientele in New York, LA and other major metropolitan areas, looking (and feeling) your best on the fly has never been so easy.


Available in New York City, Los Angeles and London, PRIV allows users to book appointments 48 hours in advance or choose a nearby stylist who will pretty much show up on your doorstep ASAP. Get your makeup, nails and hair done (men’s cuts are offered as well), schedule a massage or find a personal trainer to work you out in the comfort of your own home.
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refresh body

With the click of a couple buttons, New Yorkers and Hamptonites can seamlessly set up a private, in-home massage or a blowout. Refresh stylists always utilize top-notch products to beautify your locks, and the masseuses will essentially transform your pad or hotel room into a five-star spa complete with a plush, heated table, high thread count sheets and an assortment of essential oils to help you relax. Book a one-time treatment or a package deal.
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Let a licensed massage therapist work out the kinks after a long day at work with this must-have, on demand massage app that promises to deliver a masseuse to your stoop within the hour. You decide whether you want a male or female practitioner, the type of massage you’d prefer and the length of time (either 60 or 90 minutes). Accessible in New York City, Long Island, The Hamptons, Los Angeles, Miami, Palm Beach and the San Francisco Bay Area.
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